Schulz: Pandemic teaches 'Be Prepared'

Lee Schulz, associate professor, was interviewed for a Dec. 18 The Neighbor story, "COVID-19 pandemic teaches livestock producers: Be prepared."

“As I make marketing projections, what if we get something that constrains supplies. You need to be aware of that possibility,” Schulz says. “I’m not suggesting that you make fundamental changes in marketing, but you need to be prepared if something like that would happen.”

He says developing a sound marketing plan should help manage potential risk.