November 17, 2020
The book, "New Technology and Conflicting Information," edited by Wallace Huffman and Jill McCluskey, has been published by World Scientific. Huffman was working on this volume at the time of his death, June 10, 2020.
The aim of the book is to make the authors' scholarly research in the area of consumers' willingness-to-pay for new foods that have controversial attributes easily assessable to other researchers, students, and food policy makers. It addresses issues that arise in a market with conflicting information from interested parties, scientific sources, and the media.