Professor Chad Hart was interviewed by Southern Farm Network for the article "Grower Level Concerns and Stories for 2024." The story examines the factors that may impact farmers' bottom lines in 2024. Hart said that the income effect will have an impact on international markets. "Because especially on the meat side, what we do often see is that as income growth occurs in countries, there’s a definite shift in the proteins that they’re demanding in the way that they absorb those at the same time, too. We’re trying to figure out how to deal with the different cultural practices that they have. It’s all in managing and working with that consumer."