Fox, John A.; Shogren, Jason F.; Hayes, Dermot J.; Kliebenstein, James

American Journal of Agricultural Economics Vol. 80 no. 3 (August 1998): 455-465.

We design and implement a method, CVM-X, to calibrate hypothetical survey values using experimental auction markets. We test the procedure using consumer willingness-to-pay for irradiated/nonirradiated meat. Our results show that calibration factors for those who favor the irradiation process (0.67-0.69) are less severe than for those with an initial dislike of the process (0.55-0.59), suggesting that calibration may be commodity specific.