Jensen, Helen H.; Kesavan, T.

Journal of Consumer Affairs Vol. 27 no. 2 (Winter 1993): 357-376.

Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium-related benefits of dairy products is one case where nutritional messages, through their impact on attitudes, do effect change in dietary behavior.