Pouliot, Sebastien

American Journal of Agricultural Economics Vol. 93 no. 3 (April 2011): 735-751.

This article measures the willingness to pay for the traceability of steers. I use data on the price of steers in Quebec and Ontario to identify a demand shifter in a hedonic framework. I estimate error correction models to provide the first market-based econometric estimates of the willingness to pay for traceability. My best assessment is that a premium between C$0.02 and C$0.05 per pound of carcass (between 1.2% and 3.1%) is paid for traceable steers.

JEL Classification: D2, L15, Q18

Keywords: beef, cattle, packer, premium, quality, traceability