Firm that think they can “drive” the market usually end up learning an expensive lesson.

Hayes modems set the standards in the 1980,s. They thought they owned the modem market. Until they went bankrupt in the 1990’s.

Sony tried to impose a video standard on a VCR market which the market did not accept -- let alone understand.

IBM tried to introduce a personal computer, the PC Jr which the market did not accept. It is still trying to impose the OS-2 operating system on the market.

IBM refuses to learn from its own market experience. The refusal has cost IBM dearly in the past decade.