Chapter 11

Dr. Merrill

Economics Department

Chapter 11

Marginal Cost

Marginal Revenue

Profit Maximization

Short-run Supply

Long-run Supply

Pure Competition

Market Power

Invisible Hand

Revenue & Demand

Total Revenue

Loss Minimization

Firm Demand

Market Changes

Cost Changes

Long-run Changes

Supply Changes

Long-run Equilibrium

Efficiency

Allocative Efficiency

Producer Efficiency

Consumer Efficiency

Exchange Efficiency

External Costs

Social Costs

MSC & MSB

Benefits of Competition

Competition Problems