Chapter 11
Dr. Merrill
Economics Department
Chapter 11
Marginal Cost
Marginal Revenue
Profit Maximization
Short-run Supply
Long-run Supply
Pure Competition
Market Power
Invisible Hand
Revenue & Demand
Total Revenue
Loss Minimization
Firm Demand
Market Changes
Cost Changes
Long-run Changes
Supply Changes
Long-run Equilibrium
Efficiency
Allocative Efficiency
Producer Efficiency
Consumer Efficiency
Exchange Efficiency
External Costs
Social Costs
MSC & MSB
Benefits of Competition
Competition Problems